{"id":14956,"date":"2020-02-18T09:50:58","date_gmt":"2020-02-18T09:50:58","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=14956"},"modified":"2020-02-18T15:55:01","modified_gmt":"2020-02-18T15:55:01","slug":"better-way-purchaise-wine","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/innovation-business\/better-way-purchaise-wine\/","title":{"rendered":"A better way to purchaise wine"},"content":{"rendered":"

Struggling to find a special wine? Vivino is the perfect app for you.<\/p>\n

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When wine and innovation come together, great things happen.<\/p>\n

Surely you or someone you know have gone through the struggle of going to the market to pick up a special wine for dinner with friends and having no idea what kind of bottle to purchase. So you might have found yourself confused. That\u2019s exactly what happened to Heini Zachariassen, a guy who always went to the supermarket to buy wine but didn\u2019t know what to do in front of that big wall of bottles.<\/p>\n

So he decided to create\u00a0\u2018Vivino,\u2019<\/a>\u00a0an app that catalogs, organizes and classifies millions of bottles of wine. Seven years and 25 million downloads later, Vivino is still in use by a community of casual drinkers who have reviewed and rated about 12 million bottles of wine. Zachariassen launched Vivino in 2010, and today, besides helping users to choose the perfect bottle, the app also sells them to its users.<\/p>\n

An app for the millions<\/strong><\/h1>\n

The app has scanned nearly 425 million bottles so far.<\/p>\n

Its concept is fairly straightforward: users of the app scan the label of whatever bottle they are drinking and the app recognizes key pieces of information like vintage and producer.<\/p>\n

The user also can rate it on a scale of one to five stars.\u00a0He or she can follow other users, comment on wines that other people have tasted, and thus increase the range of wines they are exposed to in the process.<\/p>\n

Vivino now has more than 20 million consumer reviews and 65 million ratings on over 10 million types of wine.<\/p>\n\n\t\t