{"id":15254,"date":"2017-11-29T04:00:36","date_gmt":"2017-11-29T04:00:36","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=15254"},"modified":"2018-08-09T18:03:53","modified_gmt":"2018-08-09T18:03:53","slug":"rising-stars-digital-platforms","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/rising-stars-digital-platforms\/","title":{"rendered":"Rising stars in digital platforms"},"content":{"rendered":"
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Music streaming\u00a0platforms are becoming the stars\u00a0for the music industry.<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Spotify<\/a>\u2014the biggest music-streaming service in the world right now, with 140 million active users, 60 million of whom are paying subscribers\u2014 launched RISE, a program that promotes handpicked emerging artists.<\/p>\n

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\"\"<\/a>\u201cWe have the biggest distribution system in the world for streaming music, so why not use that to help young artists?\u201d, Troy Carter, Spotify\u2019s head of creator services, said to Billboard.<\/p>\n

Few people have heard of Lauv, Russell Dickerson<\/a>, or Trippie Red<\/a>. In a couple of months, everyone will thanks to these platforms.<\/p>\n

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Those three musicians, chosen for the first round, will get prime placement in playlists and company promotional materials, TV ads, and special live events.<\/p>\n

A star aspiration for Spotify\u00a0<\/strong><\/h6>\n

Carter added that Spotify wants to be \u201cwhat MTV was\u201d and \u201cwhat HOT 97 was\u201d for these indie acts and others to come. (The former gave generous play to videos from new artists and the latter is a New York hip-hop radio station; both have been vital in the ascent of many a music career.)<\/p>\n

But Spotify is not alone: Apple Music<\/a> and Deezer<\/a> are on digital platforms\u00a0too.<\/p>\n

Streaming to the rescue<\/strong><\/h6>\n

According to a mid-year report from the\u00a0Recording Industry Association of America<\/a>, the estimated retail revenues from recorded music rose\u00a017% in the first half of 2017, with revenue from music streaming sites accounting for 62% of the total market.<\/p>\n

Seeing this trend continue to grow, it seems music streaming services are finally offering some hope for the recorded music industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Music streaming\u00a0platforms are becoming the stars\u00a0for the music industry.<\/p>\n","protected":false},"author":8,"featured_media":15256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[558,560,557,559,561],"class_list":["post-15254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-digital-platforms","tag-music-industry","tag-platforms","tag-spotify","tag-streaming"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=15254"}],"version-history":[{"count":3,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15254\/revisions"}],"predecessor-version":[{"id":17444,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15254\/revisions\/17444"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/15256"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=15254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=15254"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=15254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}