{"id":15446,"date":"2017-12-15T18:49:14","date_gmt":"2017-12-15T18:49:14","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=15446"},"modified":"2018-01-31T23:39:22","modified_gmt":"2018-01-31T23:39:22","slug":"revolution-flies-air","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/opinion\/revolution-flies-air\/","title":{"rendered":"A revolution flies in the air"},"content":{"rendered":"

Within the coming years, Swoop -a brand new Canadian airline- hopes to offer a new and totally different business approach.<\/em><\/strong><\/p>\n

Imagine an airline with a unique business model: this company will offer you the lowest price for your airfare, and it does not matter if you like to fly like an Arab prince or a penny saver.<\/p>\n

\"\"<\/a>

Swoop makes air travel simple, affordable and accessible for every traveller.<\/p><\/div>\n

On September 27, WestJet announced the brand name and logo for its ultra-low-cost carrier (ULCC) in Canada. Swoop will start offering service in mid-2018, and according to Bob Cummings, WestJet Executive Vice-President and the executive member responsible for the launch, the name “denotes exactly what we plan to do.”<\/p>\n

No-frills Swoop<\/a>, which is modeled on ultra-low-cost carrier Ryanair Holdings Plc., will squeeze 189 seats onto its 10 Boeing 737-800s, which is 21 more seats than WestJet usually flies on the same aircraft. The airline is simultaneously\u00a0preparing for the first of 10 new Boeing 787-9 Dreamliners, which arrive in January 2019, to fly\u00a0to Europe and Asia.<\/p>\n

WestJet said Swoop will mostly fly domestically, with a cost base that\u2019s 40% below the mainline carrier \u2014 and only 0.1 cent above the average 5.9-cent cost per seat mile of the three U.S. ultra-low-cost airlines.<\/p>\n

Of course, WestJet\u2019s big changes weren\u2019t born in an aviation vacuum. The airline is responding to a variety of threats, from new ULCC Canadian rivals planning\u00a0new services to its bigger rival, Air Canada, making international growth beyond the Great White North a matter of principle.<\/p>\n

Air Canada also operates a budget unit\u00a0called Rouge, which battles for price-sensitive customers, as do Canadian leisure airlines Air Transat and Sunwing Airlines Inc.\u00a0Air Canada estimated that a Rouge aircraft costs up to 30% less to operate than similar jets in its mainline fleet \u2014 the result of additional seats and lower-cost labor agreements.<\/p>\n

The jury is out, and the revenues are expected to be low initially. Analysts are not optimistic. BMO Capital Markets analyst Fadi Chamoun said that the \u201crewards associated with success are two to three years away.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Within the coming years, Swoop -a brand new Canadian airline- […]<\/p>\n","protected":false},"author":2,"featured_media":15447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[617,615,616],"class_list":["post-15446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-airline","tag-swoop","tag-swoop-airline"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=15446"}],"version-history":[{"count":4,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15446\/revisions"}],"predecessor-version":[{"id":15456,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15446\/revisions\/15456"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/15447"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=15446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=15446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=15446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}