According to Zenith\u00b4s Mobile Advertising Forecast report<\/a>, during last year, 66% of individuals in 52 key countries owned a smartphone, up from 63% in 2017 and 58% in 2016.<\/p>\n Estimated mobile phone internet user penetration worldwide from 2014 to 2019. \u00a9Statista.<\/p><\/div>\n The Netherlands (94%), Taiwan (93%), Hong Kong (92%), Norway and Ireland (each at 91%) were to become the top 5 markets regarding\u00a0smartphone penetration<\/a> above 90%.<\/p>\n Western Europe and Asia Pacific showed penetration levels of 80% and 90% respectively, with the exception of Israel, where penetration was at 86%.<\/p>\n Regarding smartphone ownership, China (1.3 billion users), India (530 million users) and the U.S. (229 million users) accounted for\u00a0the highest number of smartphone users.<\/p>\n Although countries like India, Brazil and Russia continue building their salesforce regarding smartphone ownership, China and the U.S. have a monstrous market for smartphones and even artificial intelligence.<\/a><\/p>\n Data from a Pew Research Center survey<\/a> showed that the cell phone ownership market is at near saturation as 99% t of users aged 19 to 49 own a device, while 97% of the college graduate category own one.<\/p>\n Half of China’s population, on the other hand, is projected to use a smartphone by 2020.<\/p>\n In little more than a decade, China has come from almost nowhere to become the largest e-commerce market in the world<\/a>, accounting for more than 40% of global e-commerce transactions.<\/p>\n China\u2019s mobile payments are 11 times the value of those in the United States thanks to consumers\u2019 early embrace of the technology, especially smartphones.<\/p>\n Across the entire world, smartphone users are expected to grow by one billion in a time span of five years, which means there will be 2.7 billion smartphone users by 2019.<\/p>\n And one of the largest growing markets is India<\/a> as tech firms struggle with China\u2019s strict regulations.<\/p>\n Across India, smartphone penetration is continuously growing. It sits just below 50% as its user base is estimated to reach 466 million (34% of the population) by 2020, up from the 308 million (24% of the population) in 2018, according to eMarketer.<\/p>\n The opportunity is so big, that Netflix wants in. CEO Reed Hastings claimed that the next 100 million subscribers of Netflix will come from India in an attempt to emulate the big success of Facebook, which has more users there than in any other country, and Whatsapp, the most used app in India.<\/p>\n As for the worldwide market share by operating systems, all\u00a0platforms are completely irrelevant when facing iOS and Android.<\/p>\n A BetterWorld Telecom index and Statista graph revealed<\/a> that\u00a0by the end of 2017, Android enjoyed an 85.9% of worldwide market share by operating system.<\/p>\n iOS possessed a meek 14.0%, still a long way from the aforementioned competition, but also far away from other rivals like Windows Phone and Blackberry.<\/p>\n \u00a9Statista<\/p><\/div>\n Internet ads have been the best way to account for revenue online<\/a>.<\/p>\n![\"\"](\"http:\/\/www.ceo-na.com\/wp-content\/uploads\/2018\/01\/Captura-de-pantalla-2018-01-22-a-las-17.43.59-e1516664711607-300x215.png\")
<\/a>The US-China competition<\/strong><\/h2>\n
…and the uncomfortable rival<\/h2>\n
Apple or Android<\/h2>\n
![\"\"](\"http:\/\/www.ceo-na.com\/wp-content\/uploads\/2019\/02\/Captura-de-pantalla-2019-02-27-a-las-10.40.12.png\")
<\/a>Ads, the revolution<\/strong><\/h2>\n