{"id":15752,"date":"2019-10-24T12:00:02","date_gmt":"2019-10-24T12:00:02","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=15752"},"modified":"2019-10-24T17:05:11","modified_gmt":"2019-10-24T17:05:11","slug":"live-video-marketing-tool-future","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/innovation-business\/live-video-marketing-tool-future\/","title":{"rendered":"Video, the new way"},"content":{"rendered":"<p>The numerous benefits of video could soon transform it into\u00a0the marketing tool of the future.<!--more--><\/p>\n<p>Bruce Woolley and The Camera Club released the song\/video\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=W8r-tXRLazs\" target=\"_blank\" rel=\"noopener\">\u201cVideo killed the radio star\u201d<\/a>, referring to the death of radio as video became a stronger tendency. Little did they know the song remains the same, but with a different name.<\/p>\n<p>\u201cSmartphones are already the favorite screen among the \u2018three screens\u2019 for viewing various types of productions,\u201d\u00a0<a href=\"http:\/\/www.5gamericas.org\/en\/newsroom\/press-releases\/recommendations-offered-video-optimization-and-licensed-content-delivery-standards\/\" target=\"_blank\" rel=\"noopener\">said Chris Pearson<\/a>, President of 5G Americas in\u00a0<a href=\"http:\/\/www.5gamericas.org\/files\/8415\/1018\/3549\/5G_Americas_Whitepaper_Spectrum_Landscape_For_Mobile_Services.pdf\" target=\"_blank\" rel=\"noopener\">the study<\/a>\u00a0conducted by this association. Although the screen is small, the consumption of mobile video is becoming an important part of the changing television landscape. Projecting through cell phone has shown accelerated growth rates in LTE networks and is expected to grow to more than 6 exabytes of data by 2020, meaning a 46% growth year-over-year. As technology adoptions grow, video in the palm of your hand will represent 79% of all mobile traffic for that year.<\/p>\n<p>[ihc-hide-content ihc_mb_type=&#8221;show&#8221; ihc_mb_who=&#8221;3,4,5,6&#8243; ihc_mb_template=&#8221;3&#8243; ]<\/p>\n<p><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html#_Toc529314187\" target=\"_blank\" rel=\"noopener\">Cisco Systems<\/a>, on the other hand, projects that video will comprise 82% of consumer internet traffic in the U.S. in just a few years, becoming one of the most popular types of content on the internet, injecting human elements to the market.<\/p>\n<p><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noopener\">The\u00a02019 report on video marketing statistics by wyzowl shows that<\/a>\u00a087%\u00a0of businesses now use video as a marketing tool, showing a sharp rise from\u00a063%\u00a0in 2017, and\u00a081%\u00a0in 2018.\u00a091%\u00a0of video marketers consider video an important part of their marketing strategy, increasing from\u00a082%\u00a0in 2017\u00a0and\u00a085%\u00a0in 2018.<\/p>\n<p>Meanwhile,\u00a090%\u00a0of video marketers feel that the level of competition and noise has increased in the past year, however,\u00a099%\u00a0of video marketer assure they will continue to use video in 2019, with\u00a088%\u00a0saying they\u2019ll spend more than they did in previous years.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-15752 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"\" data-caption=\"www.omnicoreagency.com\" href='http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/innovation-business\/live-video-marketing-tool-future\/attachment\/captura-de-pantalla-2019-07-03-a-las-10-53-53\/'><img decoding=\"async\" width=\"603\" height=\"510\" src=\"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-21946\" srcset=\"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53-200x169.png 200w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53-300x254.png 300w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53-400x338.png 400w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53-500x423.png 500w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53-600x507.png 600w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.53.53.png 603w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-21946'>\n\t\t\t\twww.omnicoreagency.com\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"\" data-caption=\"www.omnicoreagency.com\" href='http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/innovation-business\/live-video-marketing-tool-future\/attachment\/captura-de-pantalla-2019-07-03-a-las-10-51-51\/'><img decoding=\"async\" width=\"603\" height=\"495\" src=\"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-21944\" srcset=\"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51-200x164.png 200w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51-300x246.png 300w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51-400x328.png 400w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51-500x410.png 500w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51-600x493.png 600w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-10.51.51.png 603w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-21944'>\n\t\t\t\twww.omnicoreagency.com\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Another relevant fact is that 30.6% of millennials said they saw more than 2 hours of video per week, while 11.7% saw more than 5 hours per week and were more likely to use their data connection while doing so.<\/p>\n<p>Operators already adopt a \u201cmobile first\u201d strategy to reach millennials who are twice as likely to watch videos on their mobile devices than on a television.<\/p>\n<p>Despite the increasing amount of premium content available for mobile devices, short uploads and\u00a0<a href=\"https:\/\/www.statista.com\/topics\/1716\/user-generated-content\/\" target=\"_blank\" rel=\"noopener\">user-generated content<\/a>\u00a0are still popular. However, long-term content consumption, in particular hyphenated and episodic content, is rapidly gaining ground.<\/p>\n<p><a href=\"https:\/\/www.omnicoreagency.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Click here for the full Omnicore Agency infographic<\/a>.<\/p>\n<h2>The possibility of live video<\/h2>\n<p>Research continues to show that live video streaming is overtaking traditional websites, blog content, and video-on-demand as the most dynamic marketing tool available for businesses today.<\/p>\n<p>Whether it\u2019s streaming a product launch, running B2B webinars, offering Q&amp;A sessions, or streaming product reviews, live videos are becoming an established part of a successful marketing strategy.<\/p>\n<p>A <a href=\"https:\/\/livestream.com\/blog\/62-must-know-stats-live-video-streaming\" target=\"_blank\" rel=\"noopener\">2016 poll<\/a> by Livestream found that 80% of respondents would rather watch live video from a brand than read about it on a blog or website, and 82% prefer live video content to traditional social media posts. According to the poll, industries that have most successfully embraced this technology include news media, the concert and live event industry, and universities, yet many others are looking to capitalize on the instant connectivity of live streaming to reach their audience.<\/p>\n<p>Industry expert Jeff Bullas <a href=\"http:\/\/www.jeffbullas.com\/live-video-content-marketing\/\" target=\"_blank\" rel=\"noopener\">explains how leading brands<\/a> such as Chevrolet, BuzzFeed, UFC, and Dunkin\u2019 Donuts have all had success by providing their customers and audience with such content, pointing to how live video gives firms the opportunity to interact in real time with customers through Q&amp;A sessions, interviews with experts, and live demonstrations of their products.<\/p>\n<p>The key is the unique appeal of live content. <a href=\"https:\/\/tubularinsights.com\/live-video-vod-per-play\/#ixzz4JTvPtK7v\" target=\"_blank\" rel=\"noopener\">According to research by Tubular Insights<\/a>, average time spent watching video on mobile devices is 2.8 minutes for traditional video-on-demand (VOD) versus 3.5 minutes for livestreams; on tablets, 4.1 minutes for VOD versus 7.1 minutes for livestreams; and on desktop devices, 2.6 minutes for VOD versus 34.5 minutes for livestreams, suggesting that the interactive nature of live content is the future for businesses looking to hold the attention of audiences.<\/p>\n<h2><strong>People buy from people<\/strong><\/h2>\n<p>\u201cLive video helps brands inject an authentic human element into their market, which is often missing in highly produced pre-recorded videos,\u201d Bulla writes.<\/p>\n<blockquote><p>\u201cAfter all,<em><strong> people want to buy from other people, not faceless corporations.\u201d<\/strong><\/em><\/p><\/blockquote>\n<p>The proof is in the success of the firms who are pushing ahead with such technology, and with research by Cisco estimating that video <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\">will make up 82%<\/a>\u00a0of all Internet traffic by 2021, the phenomenon is only likely to grow.<\/p>\n<h2><span id=\"Marketers_Not_Using_Video\" class=\"ez-toc-section\">Marketers not using video<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21947\" src=\"https:\/\/www.ceo-na.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-11.00.31.png\" alt=\"\" width=\"598\" height=\"428\" srcset=\"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-11.00.31-200x143.png 200w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-11.00.31-300x214.png 300w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-11.00.31-400x286.png 400w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-11.00.31-500x358.png 500w, http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2019-07-03-a-las-11.00.31.png 598w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>However, 4% of marketers NOT currently using video as a marketing tool said they expect to start using it in 2019. (As opposed to 34% in 2017, and 65% in 2018), <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noopener\">according to wyzowl.<\/a><\/p>\n<p>[\/ihc-hide-content]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The numerous benefits of video could soon transform it into\u00a0the  [&#8230;]<\/p>\n","protected":false},"author":15,"featured_media":21948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,53],"tags":[80,99,1385,2263,14,731,733,683],"class_list":["post-15752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-business","category-opinion","tag-business","tag-ceo","tag-ceo-northam","tag-content-consumption","tag-innovation","tag-live-video","tag-marketing","tag-video"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=15752"}],"version-history":[{"count":7,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15752\/revisions"}],"predecessor-version":[{"id":22473,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/15752\/revisions\/22473"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/21948"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=15752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=15752"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=15752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}