{"id":16017,"date":"2018-05-23T10:40:50","date_gmt":"2018-05-23T10:40:50","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=16017"},"modified":"2018-05-24T16:24:37","modified_gmt":"2018-05-24T16:24:37","slug":"king-beers-no","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/king-beers-no\/","title":{"rendered":"The \u201cKing of Beers\u201d is no more"},"content":{"rendered":"

Budweiser has fallen out of the top-selling beers in the U.S.<\/strong><\/em><\/p>\n

<\/p>\n

The times they are a-changing<\/a>, that’s true in life and in business, and Budweiser knows that now all too well.<\/p>\n

\"\"<\/a>

A decade ago, the top 10 brands made up nearly 66% of the beer industry. Their share has shrunk to 50% as craft beers have gained.<\/p><\/div>\n

Since 2011, the auto-called \u201cKing of Beers\u201d<\/a> started losing spots in the list of America’s favorite beers, now, during the first quarter of 2018, it has dropped to number 4 according to the trade publication Beer Marketer’s Insights<\/a>.<\/p>\n

As Bud Light highlights itself as America’s most popular beer, Coors Light comes in second while Miller Lite lures into position 3 despite sales dipping in 2017. Corona Extra remains in spot 5 while Michelob Ultra and Modelo Especial are in 6 and 7.<\/p>\n

Are millennials to blame?<\/strong><\/h6>\n

Studies prove<\/a> millennials are moving away from beer as they prefer other types of alcohol such as wines and spirits, a research from Goldman Sachs<\/a> suggested.<\/p>\n

However, it’s not just what millennials are wanting to drink, as a UBS data report<\/a> shows millennials are just not willing to recommend Budweiser as a beer brand to others, contrary to Dos Equis XX and Stella Artois.<\/p>\n

This has caused a major impact in the beer industry, as Bloomberg reported<\/a> that AB InBev sold 14.4 million barrels of Budweiser in the US last year,\u00a0that is less than one-third of the volume that Americans purchased during 1988.<\/p>\n

The rise of craft beers<\/strong><\/h6>\n

According to Richmond<\/a>, craft beers have become a $23 billion-dollar industry, reaching a 41% gain during 2017, as beers like Belgium’s Dayblazer, Uinta’s Park Series Golden Ale and Green Flash’s GFB blonde have gained momentum.<\/p>\n

While overall U.S. beer volume sales were static in 2016, craft beers reached 12.3% of the U.S. beer market.<\/p>\n

The Brewers Association<\/a> stated that retail dollar sales of craft beers increased 10%, up to $23.5 billion, accounting a total of 22% of the $107.6 billion U.S. beer market.<\/p>\n","protected":false},"excerpt":{"rendered":"

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