{"id":16690,"date":"2018-06-13T10:31:16","date_gmt":"2018-06-13T10:31:16","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=16690"},"modified":"2018-08-16T15:46:33","modified_gmt":"2018-08-16T15:46:33","slug":"the-future-of-snapchat-looks-uncertain","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/the-future-of-snapchat-looks-uncertain\/","title":{"rendered":"Is Snapchat ok?"},"content":{"rendered":"

Once hailed as the next big social media app, Snapchat is struggling.<\/em><\/strong><\/p>\n

Once touted as the future of social media and the natural heir to the likes of Facebook, social media app Snapchat is in trouble.<\/p>\n

\"\"<\/a>

The social media company, which also brands itself as a camera company, said it took in $230.6 million in sales during the first three months of 2018, well below analysts’ estimate of $244.5 million.<\/p><\/div>\n

Although its stock is recovering value<\/a><\/strong> after hitting an all-time low in mid-May, a much-vaunted redesign of the social media app has failed to boost stagnant user growth and investors are worried.<\/p>\n

First appearing in 2011, Snapchat was intended to be a new type of social media app. Based on private, person-to-person sharing of photos and videos, along with messaging and video chats, its principal market was younger millennials and Generation-Z. In 2016, Forbes hailed Snapchat as the \u201cfuture of social media.\u201d<\/a><\/strong><\/p>\n

In March 2017, investors had rushed to buy Snap at the $17-a-share IPO price and then drove it up by an eye-watering 44 percent in the first day of trading.<\/p>\n

In November, however, parent company Snap Inc. embarked on a dramatic reorganization of the app to combat sluggish growth and user additions and sales slowed even further amid a public revolt over the new design.<\/p>\n

Nearly 600,000 users have signed a Change.org petition<\/a><\/strong> asking Snap to revert to the old version, while others are complaining on social media. A fake tweet which claimed the company would change back to the old design if it got 50,000 retweets now has over 1.3 million. <\/a><\/strong><\/p>\n

In mid-May, its stock plunged to a new low, below $11 a share, after a dismal earnings report that showed stagnant user growth.<\/p>\n

On the search for Snapchat’s Sheryl Sandberg<\/strong><\/h6>\n

Twenty-five-year-old CEO Evan Spiegel argued<\/a><\/strong> that while the change to Snapchat\u2019s design was disruptive in the short-term, it was necessary to push its business into the future. Yet two quarters in, he\u2019s having a hard time convincing people. Analysts are rushing to cut their ratings on Snap, Inc. (SNAP) to a dreaded “sell” and are slashing their price targets.<\/p>\n

According to one analyst, it may be time for Spiegel to take a page from Facebook CEO Mark Zuckerberg, hiring a second-in-command that Wall Street respects. Writing for CNN Money, Paul R. La Monica claims<\/a><\/strong> that Spiegel needs his Sheryl Sandberg<\/a>, referring to the COO of Facebook, or Eric Schmidt, the veteran tech exec who was CEO of Google when it went public in 2004.<\/p>\n

Elsewhere, writing on Medium.com, tech writer Owen Williams says<\/a><\/strong> that Snapchat, with its heavy Generation-Z demographic, needs to innovate faster, claiming both Facebook and Instagram have emulated – and improved upon – its best ideas.<\/p>\n

\u201cSnapchat, as it stands, isn\u2019t going to survive. Maybe it evolves into a media platform instead, or something bigger, but in its current I don\u2019t think it\u2019ll be able to hold out,\u201d he wrote.<\/p>\n","protected":false},"excerpt":{"rendered":"

Once hailed as the next big social media app, Snapchat […]<\/p>\n","protected":false},"author":21,"featured_media":16691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[1051,1050,1052,1053],"class_list":["post-16690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-next-big-social-media-app","tag-snapchat","tag-snapchat-is-in-trouble","tag-the-future-of-snapchat"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/16690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=16690"}],"version-history":[{"count":5,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/16690\/revisions"}],"predecessor-version":[{"id":17454,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/16690\/revisions\/17454"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/16691"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=16690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=16690"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=16690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}