{"id":16876,"date":"2018-12-31T14:15:48","date_gmt":"2018-12-31T14:15:48","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=16876"},"modified":"2019-01-07T16:47:39","modified_gmt":"2019-01-07T16:47:39","slug":"coca-cola-dominates-consumer-reach-worldwide","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/coca-cola-dominates-consumer-reach-worldwide\/","title":{"rendered":"The world’s most chosen consumer brand"},"content":{"rendered":"

Coca-Cola became the most sought-after brand in the world for 6th year straight.<\/p>\n

<\/p>\n

No matter where you go in the world, you are bound to find a Coca-Cola product.<\/p>\n

According to the ‘Kantar Worldpanel’s Brand Footprint 2018’<\/a>, Coca-Cola is the world’s most chosen consumer brand for the sixth year running, picked from the shelves 5.8bn times in a year.<\/p>\n

Details from the study also show Colgate and Maggi both achieve podium positions; Colgate is the only brand chosen by more than half of the global population\u2014with 62% penetration globally; Maggi, on the other hand, is the fastest-growing Top 50 brand with a global presence and 14% growth in Consumer Reach Points (CRPs).<\/p>\n

Like Coca-Cola, local brands grow among consumer preferences<\/strong><\/h2>\n

Data from the index also proved local brands grew notably during 2017, taking 64.6% of all brand spend, versus global brands’ 35.4% share, with every 0.1% gained worth $500 million.<\/p>\n

Global brands remain strong, but face a losing share in the homecare, beauty and personal care categories, taking 47% and 58.4% of global spend per sector respectively.<\/p>\n

Kantar Worldpanel\u2019s annual\u00a0Brand Footprint<\/em>\u00a0study is based on research from 73% of the global population\u2014a total of one billion households in 43 countries across five continents and covers 75% of global GDP.<\/p>\n

The 2018 study analysed more than 18,000 brands and 1 billion households in the 12 months up to November 2017.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Rank<\/p>\n<\/td>\n

Brand<\/td>\nPenetration (%)<\/td>\nConsumer choice (choices by shopper)<\/td>\nConsumer reach points (m)<\/td>\n<\/tr>\n
1<\/td>\nCoca-Cola<\/td>\n41.3%<\/td>\n12.7<\/td>\n5817<\/td>\n<\/tr>\n
2<\/td>\nColgate<\/td>\n61.6%<\/td>\n5.7<\/td>\n3886<\/td>\n<\/tr>\n
3<\/td>\nMaggi<\/td>\n30.4%<\/td>\n7.4<\/td>\n2489<\/td>\n<\/tr>\n
4<\/td>\nLifebuoy<\/td>\n27.5%<\/td>\n7.8<\/td>\n2375<\/td>\n<\/tr>\n
5<\/td>\nLay\u2019s<\/td>\n29.1%<\/td>\n6.4<\/td>\n2073<\/td>\n<\/tr>\n
6<\/td>\nPepsi<\/td>\n22.7%<\/td>\n7.8<\/td>\n1971<\/td>\n<\/tr>\n
7<\/td>\nNescaf\u00e9<\/td>\n22.3%<\/td>\n7.9<\/td>\n1955<\/td>\n<\/tr>\n
8<\/td>\nIndomie<\/td>\n4.7%<\/td>\n34.9<\/td>\n1817<\/td>\n<\/tr>\n
9<\/td>\nSunsilk\/Sedal\/Seda<\/td>\n23.8%<\/td>\n6.8<\/td>\n1799<\/td>\n<\/tr>\n
10<\/td>\nKnorr<\/td>\n27.1%<\/td>\n5.8<\/td>\n1748<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola became the most sought-after brand in the world for […]<\/p>\n","protected":false},"author":15,"featured_media":19586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[1117,324,1116,878,1118],"class_list":["post-16876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-brands","tag-chief-executive-officer","tag-coca-cola","tag-consumer","tag-market-trends"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/16876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=16876"}],"version-history":[{"count":8,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/16876\/revisions"}],"predecessor-version":[{"id":19592,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/16876\/revisions\/19592"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/19586"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=16876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=16876"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=16876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}