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<\/a>Podcast Insights<\/p><\/div>\n
Looking for a way to reach an engaged audience with long-form content?\u00a0You’ve surely heard of podcasts.<\/p>\n
The term \u2018podcast\u2019 is a combination of the words \u2018pod\u2019, derived from\u00a0Apple\u2019s portable media player, the iPod, and ‘broadcast’.<\/p>\n
This feature, which is presented as an episodic series of digital audio or video files that can be downloaded manually or through a subscription, has become a growing trend in the U.S., and it’s not slowing down.<\/p>\n
In 2006, only 22% of the adult population in the U.S. was\u00a0aware of the term podcast<\/a>, but this figure rose to 60% by 2017<\/p>\n Just inside the U.S., a Nielsen insight<\/a> found that 44% of the total population has listened to a podcast, while 64% are familiar with the term, up from 60% in 2017.<\/p>\n Other findings showed that 49% of podcast listening is done at\u00a0home, down from 51% in 2017; while 22% listen while\u00a0driving\u00a0(in a vehicle), same as 2017.<\/p>\n 80% of podcast listeners hear all or most of each podcast episode, grasping an average of 7 shows per week, showing that consumers of the trend are loyal, affluent and educated.<\/p>\n The U.S. podcasting industry had a record year in 2017<\/a>, reaching $314 million in revenue.\u00a0As of now, according to FastCompany<\/a>, there are currently more than 525,000 podcasts and over 18.5 million episodes in more than 100 languages for people to choose from.<\/p>\n Amazon and Netflix are also very happy with the steady rise of podcasts.<\/p>\n This is because people are not just preferring this format, it is also linking their users to other platforms and making them more participative to a productive-digital-on-demand<\/a> future where live video<\/a> is important.<\/p>\nA platform to other platforms<\/strong><\/h2>\n