{"id":17040,"date":"2019-02-05T12:30:39","date_gmt":"2019-02-05T12:30:39","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=17040"},"modified":"2019-02-05T18:58:32","modified_gmt":"2019-02-05T18:58:32","slug":"walmart-creates-new-chief-customer-officer-role","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/news\/walmart-creates-new-chief-customer-officer-role\/","title":{"rendered":""},"content":{"rendered":"

Walmart‘<\/em>s new CCO role aims to put customers at the epicenter of their e-commerce strategy.
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Walmart announced that it will appoint a former American Express executive to the newly created role of Chief Customer Officer (CCO), focused on attracting shoppers and offering better customer service, at a time when competition in the retail industry has made it tough to retain custom.<\/p>\n

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Janey Whiteside will be responsible for both Walmart stores and the company\u2019s e-commerce offerings.<\/p><\/div>\n

The newly named executive, Janey Whiteside, will be responsible for both Walmart stores and the company’s e-commerce offerings, and joined the retailer on Aug. 1, according to a memo sent to employees by Walmart U.S. Chief Executive Greg Foran and e-commerce chief Marc Lore.<\/p>\n

Whiteside spent two decades at American Express, in areas including relationship management, marketing and customer engagement.<\/p>\n

\u201cJaney will play a critical role looking after our brand and thinking through the customer journey – from acquiring new customers to their shopping experience and resolving any issues they may have,\u201d the memo said.<\/p>\n

While retailers and other customer-facing companies have long said customers are at the epicenter of their strategy, many corporations have silos that can impede different parts of a company from working together in harmony. That has paved the way for the emergence of the CCO role at more companies in the tech, retail, and consumer goods industries. According to the CCO Council, there are some 500 U.S. companies with a CCO now, compared to 20 in 2003.<\/p>\n

Whiteside\u2019s team will include another new appointee, Barbara Messing, who will join Walmart as Chief Marketing Officer in mid-August. She will replace Tony Rogers, who has moved to the retailer\u2019s warehouse chain Sam\u2019s Club in a new role.<\/p>\n

Whiteside will be based in Hoboken, New Jersey, where Walmart-owned Jet.com is headquartered. Messing will be based in Bentonville, Arkansas, Walmart\u2019s corporate headquarters, the memo said.<\/p>\n

Walmart has made great strides in making sure e-commerce and stores work in tandem, investing billions into ensuring customers can easily pick up online order at stores, use any store to fill an e-commerce order, and enhance its mobile shopping apps. And it appears to be paying off: in its most recent quarter, Walmart\u2019s U.S. e-commerce sales rose 33% even as more shoppers visited stores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart‘s new CCO role aims to put customers at the […]<\/p>\n","protected":false},"author":21,"featured_media":17056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1338],"tags":[1785,99,1385,1164,1163,1225],"class_list":["post-17040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cco","tag-ceo","tag-ceo-northam","tag-chief-customer-office","tag-janey-whiteside","tag-walmart"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/17040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=17040"}],"version-history":[{"count":6,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/17040\/revisions"}],"predecessor-version":[{"id":20211,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/17040\/revisions\/20211"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/17056"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=17040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=17040"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=17040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}