{"id":17629,"date":"2018-08-28T09:00:51","date_gmt":"2018-08-28T09:00:51","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=17629"},"modified":"2018-10-09T21:08:46","modified_gmt":"2018-10-09T21:08:46","slug":"the-changing-face-of-uber","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/innovation-business\/the-changing-face-of-uber\/","title":{"rendered":"The changing face of Uber"},"content":{"rendered":"

Uber is looking to two wheels amid hard times.<\/em><\/strong><\/p>\n

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Uber has officially announced that it plans to focus more on its electric scooter and bike business, and less on cars, despite the fact it could put a dent in profits.<\/p>\n

Boss Dara Khosrowshahi told The Financial Times<\/a> that individual modes of transport, such as bikes and scooters, were better suited to inner city travel, especially shorter journeys.<\/p>\n

“During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks,” Khosrowshahi said in an interview. “Short-term financially, maybe it’s not a win for us, but strategically, long term, we think that is exactly where we want to head.”<\/p>\n

Uber has invested in a number of bike firms in the past year. Its Jump electric bikes are now available in eight US cities and will shortly launch in Europe. The ride-hailing firm has also teamed up with Lime, an electric scooter company.<\/p>\n

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The bike-sharing war is roaring in the United States following its explosive popularity in China and Europe.<\/p><\/div>\n

Lyft followed suit by purchasing Motivate<\/a>, the company behind citywide bike-sharing programs such as New York’s CitiBike and San Francisco’s Ford GoBike system, in July.<\/p>\n

Khosrowshahi admitted that Uber makes less money from a bike ride than from the same trip in a car, but said this would be offset as customers began to use the app more frequently for shorter journeys.<\/p>\n

Mission: Improve finance… or else<\/strong><\/h5>\n

While he acknowledged that Uber drivers could lose out from the plan, he posited that over the longer term, drivers would benefit from more lucrative longer journeys.<\/p>\n

The news comes as Uber, which lost $4.5bn in 2017<\/a>, is under pressure to improve its finances ahead of an anticipated public listing.<\/p>\n

Revenue from its ride-hailing service continues to rise, yet the cost of expansion into new areas such as bike sharing and food delivery has meant losses have grown rapidly.<\/p>\n

Furthermore, New York recently voted to impose a temporary cap on new licences for ride-hailing vehicles to tackle congestion, with the mayor of London saying he will seek similar restrictions.<\/p>\n

The good news for Uber is that it made $7.5bn last year despite the heavy losses. A revamped business model could well see the brand, already a household name, continue to grow. But in the rapidly evolving app market, nothing is certain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uber is looking to two wheels amid hard times.  <\/p>\n","protected":false},"author":21,"featured_media":17633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[324,1320,1321,100,1318],"class_list":["post-17629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-business","tag-chief-executive-officer","tag-electric-bike","tag-scooters","tag-uber","tag-uber-bike"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/17629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=17629"}],"version-history":[{"count":4,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/17629\/revisions"}],"predecessor-version":[{"id":18056,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/17629\/revisions\/18056"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/17633"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=17629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=17629"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=17629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}