{"id":19263,"date":"2018-11-24T05:00:16","date_gmt":"2018-11-24T05:00:16","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=19263"},"modified":"2018-11-23T20:16:16","modified_gmt":"2018-11-23T20:16:16","slug":"elon-musk","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/news\/elon-musk\/","title":{"rendered":""},"content":{"rendered":"

Tesla Inc. co-founder Elon Musk clashes with the Mexican tequila industry.<\/strong><\/em><\/p>\n

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Elon Musk has had crazy idea, no doubt, but now he plans on disrupting the multibillion-dollar tequila industry.<\/p>\n

The chief executive of Tesla and one of the\u00a0world\u2019s richest people tweeted on October 12th:\u00a0\u201cTeslaquila coming soon\u201d, accompanying the text with a \u201cvisual approximation\u201d of a red and white label with the Tesla logo and a caption that stated \u201c100 percent Puro de Agave.\u201d It was obvious: Musk was about to launch a tequila brand.<\/p>\n

But\u00a0Mexico\u2019s Tequila Regulatory Council (CRT) slowed Musk down, stating that the \u201cname \u2018Teslaquila\u2019 evokes the word Tequila … (and) Tequila is a protected word.\u201d<\/p>\n

According to Reuters, the CRT keeps tabs on producers to assure they adhere to strict denomination of origin rules, which dictate the spirit must be made in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas, among other requirements.<\/p>\n

\u201cIf it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico\u2019s Industrial Property Institute,\u201d said the CRT in a statement.<\/p>\n

\u201cOtherwise it would be making unauthorized use of the denomination of origin for tequila,\u201d it said, adding that the proposed name \u201cTeslaquila\u201d could make consumers confuse the drink with tequila.<\/p>\n

The website of the U.S. Patent and Trademark Office says Tesla filed an application to trademark \u201cTeslaquila\u201d as a \u201cdistilled agave liquor\u201d and \u201cdistilled blue agave liquor.\u201d\u00a0Similar applications have been filed in Mexico, the European Union and Jamaica.<\/p>\n

Tequila, moving quickly<\/h2>\n

As tequila moves into the ranks of top-shelf liquors and sheds its image as a fiery booze drunk by desperadoes and frat boys, the spirit has been closing alliances with high-end celebrities.<\/p>\n

In late June of 2017, Casamigos, a tequila company co-founded by\u00a0George Clooney, was sold<\/a> to UK drinks firm Diageo for up to $1bn (\u00a3790m).<\/p>\n

Among other cases, Mexico\u2019s Beckmann family launched an initial public offering of Jose Cuervo in 2017, raising more than $900 million.<\/p>\n

In January of this year,\u00a0Bacardi Ltd\u2019s launched a deal to buy fine tequila maker Patron Spirits International for $5.1 billion.<\/p>\n

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Visual approximation pic.twitter.com\/sMn3Pv476Y<\/a><\/p>\n

— Elon Musk (@elonmusk) October 12, 2018<\/a><\/p><\/blockquote>\n