{"id":19502,"date":"2019-10-05T07:00:19","date_gmt":"2019-10-05T07:00:19","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=19502"},"modified":"2019-09-30T21:50:19","modified_gmt":"2019-09-30T21:50:19","slug":"holiday-season-a-challenge-retailers-can-win-or-lose","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/innovation-business\/holiday-season-a-challenge-retailers-can-win-or-lose\/","title":{"rendered":"Holiday season, a challenge retailers can win… or lose"},"content":{"rendered":"

U.S. online sales are expected to reach\u00a0$124 billion this holiday season.<\/p>\n

<\/p>\n

It’s official, the holiday season is here.<\/p>\n

The Christmas season, which\u00a0runs from November 1 through December 31, is a great boost for commerce.\u00a0According to Statista<\/a>, the\u00a0United States\u2019 retail industry\u00a0generated over three trillion U.S. dollars for the first time during the holidays in 2013, but as years go by, business just finds a way to grow.<\/p>\n

A recent\u00a0forecast<\/a>\u00a0from Adobe Analytics found that the holiday season could experience a slight acceleration from the 14.7% YoY growth seen last year.<\/p>\n

E-commerce, on the other hand, is projected to outpace the total of retail with\u00a0growth between 4.3% YoY and 4.8% YoY, said the National Retail Federation.<\/p>\n

For\u00a0Thanksgiving Weekend, which runs from Thanksgiving Day through Cyber Monday and includes Black Friday, online sales\u00a0are set to rise to 19%, racking\u00a0up a total of $23.4 billion in US e-commerce sales in this\u00a0five-day period.<\/p>\n

Adobe also predicts that 18% of online orders will be shipped and returned over the holidays, a significant bump from the 5% rate seen year-round.<\/p>\n

Adobe expects the period of 7 p.m. to 10 p.m. PT on Cyber Monday to bring in more online revenue than an average full day in 2018\u00a0\u2014 this because of the extreme increases in traffic and purchases.<\/p>\n

A demand that also requires efficiency<\/p>\n

There\u2019s a lot retailers can win from the holiday season, but there\u2019s also a lot they can lose.<\/p>\n

Retailers have to make sure that their websites are able to handle a large volume of online visitors in order to avoid malfunctions and downtime that can turn into lost sales or alienated customers.<\/p>\n

Numbers don\u2019t lie. Retailers must capitalize if they want to secure a strong online performance for the holidays.<\/p>\n

Data from Statista<\/a>\u00a0claims that in 2017, retail e-commerce sales during November and December amounted to $72.3 billion during holiday season, up from $63.1 billion in 2016.<\/p>\n

\"\"

Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

U.S. online sales are expected to reach\u00a0$124 billion this holiday […]<\/p>\n","protected":false},"author":15,"featured_media":19504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[324,938,1490,1489,1579],"class_list":["post-19502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-business","tag-chief-executive-officer","tag-e-commerce","tag-holiday-season","tag-retailers","tag-shopping"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/19502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=19502"}],"version-history":[{"count":2,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/19502\/revisions"}],"predecessor-version":[{"id":19560,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/19502\/revisions\/19560"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/19504"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=19502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=19502"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=19502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}