{"id":20589,"date":"2019-10-05T08:00:11","date_gmt":"2019-10-05T08:00:11","guid":{"rendered":"http:\/\/www.ceo-na.com\/?p=20589"},"modified":"2020-02-13T23:48:57","modified_gmt":"2020-02-13T23:48:57","slug":"radio-whats-new","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/radio-whats-new\/","title":{"rendered":"Radio, what’s new?"},"content":{"rendered":"

Nielsen’s latest Total Audience Report shows that radio still maintains its high mass reach.<\/p>\n

<\/p>\n

Digital media has made us forget the true power traditional media still has.<\/p>\n

According to the most recent Total Audience Report by Nielsen<\/a>, radio really beats\u00a0TV in terms of its weekly reach.<\/p>\n

The findings proved that 227 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 92% of the adult population.<\/p>\n

92% of adults listen to radio during the average week, more than any platform, while 19% of U.S. adults listen to podcasts each week.<\/p>\n

These are other key findings from the Nielsen report<\/a>, which states the evolution of video use, social media, devices and total time spent on devices.<\/p>\n

\"\"<\/a>

\u00a9Statista Charts<\/p><\/div>\n

TV, still here<\/h2>\n

[ihc-hide-content ihc_mb_type=”show” ihc_mb_who=”3,4,5,6″ ihc_mb_template=”3″ ]<\/p>\n

TV came in a close second with a weekly reach of 87%, while 78% of U.S. adults now use apps or browse the web on a smartphone in a given week.<\/p>\n

While radio does win in terms of sheer reach, TV remains unparalleled with respect to\u00a0average daily usage<\/a>. According to Nielsen\u2019s measurements, U.S. adults spend an average of 4 hours and 21 minutes a day watching TV, which is more than 2.5 times the amount of time they listen to the radio.<\/p>\n

Video use<\/h2>\n

Overall video use<\/a>\u2014time spent with a TV set, video on a computer, and using video focused app\/web on smartphones and tablets\u2014among adults is 5 hours and 24 minutes per day.<\/p>\n

This is down from 5:57 in Q1 2018 but closer in line to the 5:27 in Q3 2017.<\/p>\n

30.6% of millennials have stated<\/a> they see more than 2 hours of video per week, while another 11.7% has said to see more than 5 hours per week, all using their data connection while doing so.<\/p>\n

Some operators already adopt a \u201cmobile first\u201d strategy to reach millennials who are twice as likely to watch videos on their mobile devices than on a television.<\/p>\n

Social networks<\/h2>\n

Social networking usage is not nearly as prone to seasonality as video usage and has remained consistent since Q3 2017.<\/p>\n

Adults spent 44 minutes per day engaging with social media in Q2 2018, whether that be reading, commenting, or viewing video across various platforms.<\/p>\n

Time on media<\/h2>\n

Digital usage is also remarkably consistent for an even longer period of time throughout the day.<\/p>\n

U.S. adults are spending 10 hours and 24 minutes per day interacting with media, whether that be watching, listening to, or reading content across all of their devices, comprising\u00a043% of the total minutes available in a day.<\/p>\n

Simultaneous use of devices<\/h2>\n

With the vast amount of device usage that occurs throughout the day, simultaneous TV viewing and digital device usage is naturally symbiotic and expected.<\/p>\n

According to a custom survey of Nielsen\u2019s Media Enthusiast Community<\/a>, 45% of respondents watch TV while using digital devices very often or always.<\/p>\n

Audio and TV are less correlated, as only 6% often watch and listen to different content at the same time.<\/p>\n

\"\"<\/a>

Copyright \u00a9 2018 The Nielsen Company (U.S.)<\/p><\/div>\n

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