{"id":21529,"date":"2019-06-18T15:27:03","date_gmt":"2019-06-18T15:27:03","guid":{"rendered":"https:\/\/www.ceo-na.com\/?p=21529"},"modified":"2019-06-18T20:32:35","modified_gmt":"2019-06-18T20:32:35","slug":"sports-illustrated","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/news\/sports-illustrated\/","title":{"rendered":""},"content":{"rendered":"

Meredith Corp. has sold for $110 million the intellectual property around Sports Illustrated.<\/p>\n

<\/p>\n

Meredith Inc.\u00a0announced<\/a>\u00a0Monday night that it is selling Sports Illustrated to Authentic Brands Group, a brand development company, for $110 million.\u00a0Meredith Corporation will continue to publish the print magazine and website.<\/p>\n

After decades of chronicling stellar match-ups, blow-outs, squeakers, sudden deaths and famous photo galleries is now getting ready to take on a whole new kind of game with\u00a0the brand-development company that manages Juicy Couture, Nautica, and elements of the Muhammad Ali and Elvis Presley estates, among others.<\/p>\n

Sports Illustrated was put up for sale last year along with Time, Fortune and Money magazines<\/a>, which Meredith acquired via its purchase of Time Inc.<\/p>\n

According to Variety<\/a>, under terms of the deal, Authentic Brands acquires the rights to market, develop and license Sports Illustrated and its kids\u2019 edition as well as its swimsuit and \u201cSportsperson of the Year\u201d franchises, along with the magazine\u2019s photo archive. Meredith will pay a licensing fee to operate the editorial operations of Sports Illustrated in print and in digital for a minimum of two years. Editor Chris Stone and Publisher Danny Lee will continue to lead Sports Illustrated at Meredith.<\/p>\n

Meredith thinks investing in entertainment and lifestyle brands creates a closer path to profit than investing in news and sports brands, which can be harder to monetize in the internet era.<\/p>\n

Executives at Meredith told the\u00a0Wall Street Journal<\/a>\u00a0last week that they are banking on growing sources of revenue from its entertainment properties through things like content licensing, live events and online retailing.<\/p>\n

As the magazine and print advertising\u00a0is facing steep decline<\/a>\u00a0in the digital age, many businesses, especially publications, are seeing themselves forced to reimagine their distribution and see how they can continue to grow.<\/p>\n

Jamie Salter, founder, chairman and CEO of Authentic Brands, has envisioned possibilities<\/a> for the\u00a01954 sports journalism publication ranging from Sports Illustrated medical clinics and sports-skills training classes to a gambling business and better use of the magazine\u2019s vast photo library.<\/p>\n

\u201cWe always stay close to the DNA and the heritage of the brand (…) Granted, we will go beyond, but we will always remember sort of how we go there (…)\u00a0Sports Illustrated is not just a magazine. It\u2019s really a platform and it really stands for something that is hard.”<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Meredith Corp. has sold for $110 million the intellectual property […]<\/p>\n","protected":false},"author":8,"featured_media":21530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1338],"tags":[2134,99,1216,2060],"class_list":["post-21529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-authentic-brands-group","tag-ceo","tag-ceonortham","tag-sports-illustrated"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/21529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=21529"}],"version-history":[{"count":3,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/21529\/revisions"}],"predecessor-version":[{"id":21533,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/21529\/revisions\/21533"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/21530"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=21529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=21529"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=21529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}