{"id":21768,"date":"2019-06-11T08:00:42","date_gmt":"2019-06-11T08:00:42","guid":{"rendered":"https:\/\/www.ceo-na.com\/?p=21768"},"modified":"2019-06-11T15:33:08","modified_gmt":"2019-06-11T15:33:08","slug":"the-battle-for-big-data","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/opinion\/the-battle-for-big-data\/","title":{"rendered":"The Battle for Big Data"},"content":{"rendered":"

Salesforce adds muscle in its fight with Microsoft for a bigger share of the market which helps businesses target customers with tools to analyze data. <\/i><\/strong><\/p>\n

The business of analyzing data is fast becoming a battleground, with tech behemoths, such as Alphabet Inc\u2019s Google and Amazon.com Inc, boosting their presence in the marketplace to take on established names like Microsoft and Tableau.<\/span><\/p>\n

In the latest big takeover, Salesforce.com Inc agreed Monday to buy Tableau Software Inc for $15.3 billion, which should enable it to challenge Microsoft Corp for a bigger share of the big data market, which helps businesses target customers with tools to analyze and visualize data.<\/span><\/p>\n

\u201cThe deal is transformative for the software industry, the most dramatic move yet by a cloud major to boost its analytics offerings,\u201d Wedbush Securities analyst Steve Koenig <\/span>told Reuters<\/span><\/a>.<\/span><\/p>\n

Tableau\u2019s software is deployed to create interactive, visual dashboards and graphics which are subsequently used by businesses, universities, and governments to analyze a wide variety of data.<\/span><\/p>\n

The Salesforce deal comes hot on the heels of Google buying big data analytics firm Looker for $2.6 billion and surpasses the $5.9 billion that Salesforce paid to buy US software maker MuleSoft in 2018. <\/span><\/p>\n

Tableau has more than 86,000 customers, including major names such as Verizon Communications Inc and Netflix. <\/span><\/p>\n

Tableau shares jumped 38% to reach a record high of $173.09 in afternoon trading Monday.<\/span><\/p>\n

The deal is expected to close in the third quarter, after which Tableau will operate independently under the leadership of CEO Adam Selipsky. <\/span><\/p>\n

 <\/p>\n

Big Data <\/b><\/h3>\n

Worldwide Big Data market revenues for software and services are projected to increase from $42bn in 2018 to $103bn in 2027, attaining a Compound Annual Growth Rate (CAGR) of 10.48%, according to Wikibon. <\/span><\/p>\n

According to an Accenture study, 79% of enterprise executives agree that companies that do not embrace Big Data will lose their competitive position and could face extinction. Even more, 83% have pursued Big Data projects to seize a competitive edge. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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