US grocery ecommerce is the fastest-growing product category online, and\u00a0we estimate that US food and beverage ecommerce sales will grow roughly 23% in 2019 to $22.63 billion. Buy online, pick up in-store (BOPUS) is one of the key drivers of this growth.<\/p>\n
According to data from\u00a0CommonSense Robotics<\/a>,\u00a0the number of retailer locations offering BOPUS nearly doubled last year among US grocery retailers\u00a0like Walmart, Kroger and Target, which brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 by December.<\/p>\n The expansion of BOPUS also likely helped Walmart and Kroger secure their spots as the No. 2 and No. 3 digital retailers for US online grocery sales in 2018. But Amazon still takes the cake, according to a June 2019 report from\u00a0Edge by Ascential.<\/p>\n [ihc-hide-content ihc_mb_type=”show” ihc_mb_who=”3,4,5,6″ ihc_mb_template=”3″ ]<\/p>\n So, what exactly do these players bring to the table, and how do they plan to stay on top?<\/p>\n According to the report, Amazon sold $8.2 billion worth of groceries online in 2018, growing 12.5% year over year. This increase is fueled by the retailer\u2019s evolving omnichannel grocery strategy. In May 2018, Amazon expanded its same-day Whole Foods delivery service Amazon Prime Now to 88 US markets and will open thousands of Amazon Go stores by 2021.<\/p>\n In April 2019, the ecommerce giant announced its\u00a0in-garage delivery program<\/a>, “Amazon Key for Garage,” to Prime members in select US cities. This follows Amazon\u2019s other Key offerings: in-home delivery (launched in 2017) and in-car delivery (launched in 2018).<\/p>\n Second to Amazon, Walmart saw sales of $2.8 billion last year\u2014a 10% annual increase. These sales were fueled by Walmart\u2019s large brick-and-mortar footprint and subsequent BOPUS and curbside pickup capabilities. According to omnichannel intelligence company\u00a0Numerator<\/a>, 76% of US shoppers preferred Walmart\u2019s curbside pickup, compared with just 14% of respondents who said they preferred to shop in-store.<\/p>\n To compete with Amazon,\u00a0Walmart recently introduced its most intimate delivery offering, \u201cInHome,\u201d<\/a>\u00a0in which a Walmart employee delivers groceries directly to a shopper’s fridge. But early data from consumer research platform\u00a0CivicScience<\/a>\u00a0shows that nine out of 10 consumers are \u201cnot at all interested\u201d in this delivery option.<\/p>\n \u201cAmazon and Walmart are clearly looking at each other as they build out their online grocery operations,\u201d said eMarketer principal analyst Andrew Lipsman. \u201cAt the moment, the availability of click-and-collect and curbside pickup has probably been the biggest demand driver for online grocery orders\u2014and that\u2019s currently a big advantage for Walmart with its much larger store footprint and expanded availability.\u201d<\/p>\n Though Amazon and Walmart are the two biggest players right now, major grocery retailer Kroger actually saw the biggest year-over-year gain of 66%. With an ecommerce-focused strategy, Kroger expanded home delivery to 91% of households and rolled out its online grocery pickup to 1,581 of its 2,764 stores in 2018. In a recent letter to shareholders, Kroger CEO Rodney McMullen noted company plans to expand its pickup offering to more stores in 2019, as well as its goal of reaching the entire nation with the Kroger Ship delivery service.<\/p>\n \u201cSo much of the online grocery discussion can get dominated by Amazon and Walmart, but everyone should be paying attention to what Kroger is doing,\u201d Lipsman said. \u201cThey have been very aggressive in expanding and innovating in every aspect of their online grocery supply chain, from warehouse automation to click-and-collect operations to last-mile delivery. As the country\u2019s largest grocery chain, Kroger\u2019s influence on the development of this category will continue to be felt.\u201d<\/p>\n [\/ihc-hide-content]<\/p>\n","protected":false},"excerpt":{"rendered":" Amazon and Walmart lead the US grocery sales online\u2014how are […]<\/p>\n","protected":false},"author":8,"featured_media":21871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1069,45],"tags":[198,99,1385,390,2234,2233,255,1225],"class_list":["post-21868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-choice","category-industry","tag-amazon","tag-ceo","tag-ceo-northam","tag-ecommerce","tag-grocery-sales","tag-kroger","tag-online","tag-walmart"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/21868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=21868"}],"version-history":[{"count":4,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/21868\/revisions"}],"predecessor-version":[{"id":22459,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/21868\/revisions\/22459"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/21871"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=21868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=21868"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=21868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.ceo-na.com\/wp-content\/uploads\/2019\/06\/Captura-de-pantalla-2019-06-24-a-las-15.12.44.png\")
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<\/p>\nAmazon<\/strong><\/h2>\n
Walmart<\/strong><\/h2>\n
Kroger<\/strong><\/h2>\n