There are many ways to unravel and explain the way in which China\u00a0shows an increasingly ambitious international posture<\/a>, but two interesting ones stand out in aims of explaining where the country wants to go next:<\/p>\n On September 2,\u00a0The State Council of China issued a circular that outlined the plan to develop the country into a leading sports power. It included plans of fitness for each citizen as well as ideas to inject capital to local sporting clubs in order to establish the country as a global leader of the sports industry, and not just in the broadcasting arena, where it proved to perform well after the 2008 Summer Olympics<\/a>, as superb sporting action was delivered to the world via television, Internet and mobile phones, offering fans unprecedented choice of what, when and where to watch the sporting action. However, it is not enough. China wants to position itself<\/a> as best-of-the-best competition-wise and triple the value of its professional sports industry to 2 trillion yuan ($290 billion) by 2025: Talk about a job to do.<\/p>\n According to the objectives within the State Council circular recently released<\/a>,\u00a0people who often take exercise should account for over 45% of the Chinese population by 2035; also, it highlights China should become a modern leading sports socialist country by 2050, and people\u2019s physical fitness, comprehensive levels, and global influence in sports, the country should be ranked near the top across the world.<\/p>\n China\u2019s ultimate goal is to generate a modern sports industry system through building a complete sports industry chain, accelerating the integrated development of sports and its related industries. In order to advance this ambitious national fitness campaign, a series of efforts are set to be put in motion as soon as possible in the country grounds. According to the State Council circular, some of these are:<\/p>\n The country strives to build 100 prestigious sporting events and 100 domestic brands with independent intellectual property rights.<\/p>\n The ultimate goal is tough, but not impossible, at least for\u00a0President Xi Jinping. It’s also safe to say the industry is going up, so possibilities are high.<\/p>\n Recent reports<\/a> have seen the overall value of the Chinese sport industry has rise sharply in recent years.\u00a0In 2013, the size of China sports industry market amounted to just over 56 billion U.S. dollars<\/a>. By 2016, it was valued at $276bn, an 11.1% increase from 2015, while in 2017 it grew by another 15.7% year-on-year to $320bn. A report by QuestMobile<\/a> also showed the number of sports and fitness participants in China has also increased by 1.7% year-on-year to hit 64.22 million in May 2019. Sports and fitness mobile app users are currently at over 60 million, showing significant user growth<\/a> as well.<\/p>\n As times of controversies loom in largely, US executives have a new way to deal with China: Sports.<\/p>\n Some businesses are bending the knee to Beijing and far fewer are pushing back, and the NBA is one of them. The Chinese company Tencent, which has the exclusive rights to stream the NBA in China, has quietly resumed online broadcasts in China of National Basketball Association (NBA) preseason games\u00a0after a dispute<\/a>\u00a0that prompted all of the American league’s\u00a0official Chinese partners to suspend ties, according to CNN information<\/a>. The Chinese are gaga for basketball, as nearly 500 million Chinese people streamed NBA content last year (notice that the US\u2019 entire population is fewer than\u00a0330 million), so, yeah, it\u2019s big money, as according to CNN Business, the NBA’s business in China is worth an\u00a0estimated $4 billion<\/a>, and the league has even invested in building basketball courts across the country.<\/p>\n When considering other sports, President Xi Jinping is a football fan, he has even made public goals<\/a> to establish the country\u2019s audacious\u00a0goal\u00a0to win a World Cup by 2050, and the citizens are not very far behind, as Forbes reports<\/a> tremendous Chinese viewership in European Leagues, as well as large acquisitions ticket-wise, as the Chinese bought 40,000 tickets for the Russia 2018 World Cup, according to FIFA, \u20148,000 more tickets than the English, traditionally the largest ticket-buyers at the FIFA World Cup. For TV viewership in the Russia tournament last year, China was\u00a0No. 1 with 250 million people, or 20% of the country\u2019s population. (Compared to 150 million for Brazil, or 80% of the population, and 100 million for the USA, or 40% of the population). The country was also big in sponsorship as\u00a0\u00a0Chinese companies like Vivo (cell phones), Wanda (entertainment) and Mengniu (dairy) poured in $835 million to the sporting event, roughly a third of the total sponsor advertising.<\/p>\n Since the announcement of the\u00a02022 Winter Olympics being held in Beijing, the number of visitors to ski resorts in the country has\u00a0tripled\u00a0from 5.5 million people in 2009 to 15.1 million in 2016<\/a>, making China the world\u2019s largest beginner market for winter sports.<\/p>\n When it comes to eSports,\u00a0China is ready to overtake South Korea as the second largest eSports market right after the Unites States in 2019 and continue to grow at a compound annual rate of 21% until 2023, according to industry reports compiled<\/a> by eSports analyst Newzoo and PwC\u00a0consultants.<\/p>\n As\u00a0Earth\u00a0is apparently too small for China\u2019s\u00a0economic\u00a0ambitions, the country has recently revealed its plan to create the first\u00a0Earth-Moon economic zone\u00a0by 2050<\/a>.<\/p>\n According to Global Times<\/a>, On October 30th,\u00a0Bao Weimin, director of the Science and Technology Commission of the China Aerospace Science and Technology Corporation, revealed the ambitious plan to establish an Earth-moon space economic zone by 2050. He said this at a seminar on space economy, pledging\u00a0that the country would hurry to study the reliability, cost, and flight-style transportation system\u00a0to successfully plan and ultimately build an earth-moon space economic zone, as there is huge economic potential, according to Bao.<\/p>\n Bao also mentioned that the basic technology is set to be finished by 2030, while the key transport technology is expected to be created by 2040 and inaugurate before 2050, this after a China launched a relay satellite to set up a communications link between the Earth and the then planned Chang\u2019e-4 lunar probe, which accomplished the first-ever soft landing on the far side of the moon. This was praised as\u00a0a historic moment for human space exploration as the successful touch down,\u00a0according to The Guardian<\/a>, turned into a major technical feat and an important step for China towards\u00a0enhancing its capacity\u00a0for scientific and technological innovation and widening ambitions in the international space race.<\/p>\n When the announcement was made, divided opinions flooded the web, however, many see this as a big step in getting ahead in the race for space.\u00a0Aerospace fans even predicted that the plan of this Earth-moon space economic zone will accelerate many important projects for the country, including\u00a0the\u00a0Long March-5\u00a0carrier rocket<\/a>, China\u2019s largest launch vehicle, which is expected to be used to send the Chang\u2019e-5 probe in 2020 to bring moon samples back to Earth, in what would be the country\u2019s first independent interplanetary mission. The Long March-9,\u00a0China\u2019s heavy-lift carrier rocket, is also expected to receive more support and investment after the announcement by Bao Weimin, as it is scheduled to make its first flight around 2030, supporting manned lunar exploration, deep space exploration, and construction of a space-based solar power plant.<\/p>\n Though\u00a0the OECD\u00a0estimates\u00a0<\/a>that China now has the second-highest combined civil and military space\u00a0budget\u00a0in the world, it is still difficult to estimate the full cost and times of building and operating a permanent space station like China ambitions, even because some Chinese officials have also started to share and express their growing concerns on\u00a0whether the country can or cannot afford\u00a0to continue to heavily invest in various space programs. Non the less,\u00a0Lt. Gen. Zhang Yulin, deputy commander of the China Manned Space Program,\u00a0clearly indicated<\/a>\u00a0that China will use the next 15 to 20 years to develop the requisite technical capabilities for conducting manned lunar missions.<\/p>\n","protected":false},"excerpt":{"rendered":" Bolstered by its commercial success, China\u2019s global ambitions are now\u00a0built […]<\/p>\n","protected":false},"author":15,"featured_media":23833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,53],"tags":[99,1385,256,2978,2819,2820,2977,1016],"class_list":["post-23359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-opinion","tag-ceo","tag-ceo-northam","tag-china","tag-china-ambitions","tag-sport-leader","tag-sports-industry","tag-the-moon","tag-xi-jinping"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/23359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=23359"}],"version-history":[{"count":8,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/23359\/revisions"}],"predecessor-version":[{"id":23835,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/23359\/revisions\/23835"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/23833"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=23359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=23359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=23359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Sports<\/h1>\n
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Can it be done?<\/h1>\n
![\"\"](\"https:\/\/www.ceo-na.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-21-at-13.35.56.png\")
<\/a><\/p>\nThe Moon<\/h1>\n