$97.1 billion are expected to be spent on technology this holiday season, as 74%\u00a0of US adults plan to buy at least one tech gift this year.<\/p>\n
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No surprise here:\u00a0The 2019 holiday\u00a0shopping\u00a0season (October-December) is set to be another record-breaking one, online and in physical stores, however, some trends seem to stand out.<\/p>\n
The Consumer Technology Association (CTA) expects<\/a> that technology spending this year is projected to reach $97.1 billion in revenue in the U.S. \u2013 on par with last year\u2019s actual spending.\u00a0186 million U.S. adults (74%) have declared to plan purchasing a tech product as a gift this year \u2013 with streaming service subscriptions and video games emerging as popular tech gifts.<\/p>\n Overall, 87% of U.S. adult consumers plan to shop at brick-and-mortar stores for tech gifts this holiday season, and 80% plan to shop online \u2013 both up over last year. Out of those who plan shopping online, 65% plan to do so using a mobile device (e.g., smartphone or tablet).<\/p>\n The CTA also listed that the top five technology purchases this year, showing that the \u2018Three Screens\u2019 continue to top consumer wish lists:<\/p>\n And while desktops and digital cameras falling off the top five list,\u00a0emerging tech has become another great option when it comes to gifts for others, as well as themselves.\u00a059% of U.S. adults plan to purchase a smart home product, while another\u00a043% of U.S. adults plan to buy a wearable.<\/p>\n According to the\u00a0NPD Group and Statista<\/a>, video game spending usually peaks in November and December, with monthly sales that are often more than three times as high as they are during the rest of the year.<\/p>\n The CTA also mentions that half (50%) of U.S. adults said to be planning to purchase a video game as a gift, as 33% plan to buy console such as an Xbox One X or PlayStation 4 Pro and accessories such as steering wheels or joysticks.<\/p>\n It\u2019s important to remember that\u00a0 45% of all gamers in the United States are female, while the average male video game player in the U.S., according to\u00a0ESA<\/a>, is 32 years old, and the average female player is even older (36). As 60% of Americans play video games on a daily basis today, and the industry itself generated a record $43.4 billion in revenue in 2018, we’re talking about the biggest entertainment industry in the country based on consumer spending.<\/p>\n\n
Video games: High demand<\/h1>\n