AdRoll gives you tips to protect your business in the face of economic uncertainty.<\/p>\n
<\/p>\n
What happens when an economic change hits small businesses, threatening their cash reserves and overall survival? The novel coronavirus outbreak is hurting everyone, from giant retailers to\u00a0direct-to-consumer (D2C) brands, all are facing uncertainty and navigating the changes that will ultimately change their way of work.<\/p>\n
As many charge on to protect their businesses,\u00a0AdRoll<\/a> created\u00a0Tips for Acquiring and Retaining Customers Through Economic Change<\/a>, which focuses on helping companies manage their customer expectations in the midst of these troubled times. From fluctuating acquisition costs and a reduction in sales, shifting from offline to online events, and how to handle supply chain and production management disruption, AdRoll thought of a list of opportunities to continue accelerating business, despite evolving consumer behavior.<\/p>\n Your first instinct may be to reduce budget where it\u2019s easiest, but this can be problematic. You need to be careful that this doesn\u2019t have a negative impact on your purchase rates.\u00a0Remain calm \u2014 trust in the brand value that you\u2019ve gained and be strategic with your performance marketing… the importance of being digital-first isn\u2019t going anywhere anytime soon.<\/p>\n The success of your business in the short and long term is a question of how quickly you can adapt to change and mold your marketing strategies accordingly.<\/p>\n Click here to download your copy<\/a>\u00a0or\u00a0download AdRoll\u2019s ebook today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" AdRoll gives you tips to protect your business in the […]<\/p>\n","protected":false},"author":25,"featured_media":25857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1069,46],"tags":[3547,99,1385,3177,3548,3546,128],"class_list":["post-25856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-choice","category-innovation-business","tag-adroll","tag-ceo","tag-ceo-northam","tag-coronavirus","tag-d2c-brands","tag-economic-change","tag-small-businesses"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/25856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=25856"}],"version-history":[{"count":2,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/25856\/revisions"}],"predecessor-version":[{"id":25902,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/25856\/revisions\/25902"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/25857"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=25856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=25856"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=25856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}