{"id":26965,"date":"2020-07-17T13:45:27","date_gmt":"2020-07-17T13:45:27","guid":{"rendered":"https:\/\/www.ceo-na.com\/?p=26965"},"modified":"2020-07-17T18:49:34","modified_gmt":"2020-07-17T18:49:34","slug":"nike-against-the-redskins","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/news\/nike-against-the-redskins\/","title":{"rendered":""},"content":{"rendered":"

As the conversation around racism reaches a crescendo, the Redskins face a rebrand.<\/p>\n

<\/p>\n

The Redskins, once known as the Boston Braves, founded by George Preston Marshall, changed their name to “Redskins” in 1933 to avoid confusion with baseball’s Boston Braves. In\u00a01971-72, the team had already tried to change its name,\u00a0The Washington Post’s Dan Steinberg documented<\/a>. With\u00a0protests in 1992<\/a>\u00a0and lawsuits in\u00a01999 and 2009<\/a>,\u00a0Native American groups have not stopped to push the team into looking into a new identity, now, it seems that is inevitable.<\/p>\n

The Washington Redskins have announced\u00a0plans\u00a0to review its name, and giant retailers responded with Nike,\u00a0Walmart, Target and Amazon pulling team products from its website and stores. As of Nike, its\u2019s been one of apparel\u2019s most vocal advocates for racial justice, so once it received some pressure, taking a stance probably wasn’t a difficult decision.\u00a0Walmart\u00a0tweeted<\/a>\u00a0it had begun removing the team gear: “We are discontinuing the sale of items that reference the team’s name and logo.”\u00a0Target confirmed to\u00a0Barron’s<\/a>\u00a0that it removed Redskins merchandise from its website, as well.\u00a0According to Mary Emily O’Hara of Adweek<\/a>, with reporting from Business Insider, Nike was\u00a0one of three companies, alongside FedEx and Pepsi, to have sent letters by investors\u00a0asking them to cut ties with Daniel Snyder’s team\u00a0until it changed its name.\u00a0FedEx, which has naming rights to the team’s\u00a082,000-seat stadium since 1999 under a $205 million deal that runs until 2025, was among several sponsors to request last week that the team change its name.\u00a0“We have communicated to the team in Washington our request that they change the team name,” a company statement read, per\u00a0the BBC<\/a>.<\/p>\n

According to Investopedia<\/a>, the team ranks seventh among the most valuable NFL teams in 2019 with a value of $3.4 billion, increasing by 10% from 2018. Owner Dan Snyder, who paid $800 million for the team and its stadium, marking it the most expensive sporting team\u00a0transaction\u00a0in history at the time, has delayed for years the calls to change the team name, but as the conversation around racism reaches a crescendo, it looks like he\u2019s finally backing down. In 2013, when asked if he would consider it, he told USA Today<\/a> he would “never” do so.\u00a0According to The Team 980’s Kevin Sheehan<\/a>, there’s actually already a front-runner for Washington’s new name — and, in fact, there may have been for a while: the Warriors.ESPN’s Adam Schefter<\/a>\u00a0and\u00a0John Keim<\/a>\u00a0reported that Washington plans to keep its colors of burgundy and gold “as of now.” Other city teams like The Capitals, Nationals, Mystics and Wizards all wear red, white and blue.<\/p>\n

More than a fourth of NFL teams have overseen a name change<\/a>\u00a0during the league’s first 100 years, reports CBS Sports.<\/p>\n

Risks of losing money over a rebrand?<\/h1>\n

Business-wise, if the name isn\u2019t changed, Inside Hook reports<\/a>, Dan Snyder may completely lose the team\u2019s lucrative corporate sponsorships, which means a rebranding will likely be a financial win no matter what.\u00a0If Snyder wants to get his burgundy and gold team back in the black in terms of merchandise sales, he should greenlight a name change sooner rather than later.<\/p>\n

\u201cIf it costs you seven figures to go through a rebrand, but your naming-rights partner wants to take you to court, or your pouring-rights partner says they\u2019re pulling out \u2026 the economics of it are no longer tenable,\u201d David Carter, an associate professor of sports business at USC\u2019s Marshall School of Business<\/strong>,\u00a0told\u00a0<\/a>The Washington Post<\/a>.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

As the conversation around racism reaches a crescendo, the Redskins […]<\/p>\n","protected":false},"author":15,"featured_media":27015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1338],"tags":[198,99,1385,233,1170,1654,3889],"class_list":["post-26965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-ceo","tag-ceo-northam","tag-nfl","tag-nike","tag-rebranding","tag-washington-redskins"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/26965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=26965"}],"version-history":[{"count":6,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/26965\/revisions"}],"predecessor-version":[{"id":27098,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/26965\/revisions\/27098"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/27015"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=26965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=26965"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=26965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}