Every brand is hoping they\u2019re the next Ocean Spray.<\/p>\n
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A\u00a0TikTok video\u00a0of a man on a skateboard, mouthing the lyrics to Fleetwood Mac\u2019s \u201cDreams\u201d while drinking Ocean Spray juice not only put a smile on all our faces in the midst of a political-divided, hatred-filled social media scenario worldwide, it just proved the why, the power, and the influence of a platform like TikTok. Every brand is hoping they\u2019re the next Ocean Spray, and that\u2019s because ever since Nathan Apodaca,\u00a0who goes by 420DoggFace208 on his social media<\/a>, posted the clip of him vibing,\u00a026.9 million viewers have enjoyed it on TikTok, while countless more across other social media platform, giving an unexpected, wild and profitable bump for the beverage. Because of it, Fleetwood Mac\u00a0<\/em>drummer\u00a0Mick Fleetwood\u00a0and Ocean Spray CEO\u00a0Tom Hayes\u00a0both jumped on the trend by posting similar videos of themselves vibing out, as Fleetwood Mac\u2019s \u201cDreams\u201d had its\u00a0best streaming week ever<\/a>, even the #oceanspray tag on TikTok has over 25 million views (even though the video didn\u2019t even use that hashtag) as well, making a short 22-second video one of the coolest things this year (imagine that!), and of course one of the best things ever to happen to a company, who\u00a0is loving every minute of it. The company rapidly\u00a0named Apodaca its\u00a0ambassador and even got him a new, cranberry red Nissan Titan PRO-4X after the city local said to the L.A. Times in one of many media interviews that his car battery had died (hence he’s skateboarding to work), which is why he goes around town in the skateboard he rides in the famous video.<\/p>\n Viral success on TikTok isn\u2019t usually something one associates with the corporate C-suite, but just one week after Apodaca shared his carefree aura along with the drink, everybody\u2019s on it, learning just what these actions can give, and hoping they can someday enjoy what Ocean Spray never imagined, but desperately needed, well, not really, but it\u2019s like one day being handed a profitable gift by a mere casualty that\u2019s pretty cool.<\/p>\n While in the social media arena, Apodaca gave TikTok users exactly what they wanted: good vibes in dark times. And, as the\u00a0Boston Globe\u2019s<\/a>\u00a0Anissa Gardizy points out, the TikTok algorithm is built to support the act of being cheered up on the internet by a stranger. In contrast, Instagram and Facebook prioritize accounts users already follow in the feed (although Instagram\u2019s Reels offering aims to change that).\u00a0PR Newswire adds<\/a> that\u00a0Ocean Spray\u2019s donation and its CEO\u2019s goofy video painted the brand in a positive light, and allowed the company to join the trend without detracting from the \u201cgood vibes\u201d message that charmed millions. Avoiding the pitfall of an overly forced approach to social media, Ocean Spray\u2019s entrance into the narrative was entirely organic (its product was featured in the original video, after all).\u00a0This latest victory for cranberry juice lovers everywhere should remind communicators not to ignore TikTok, even if they don\u2019t believe their target audience is using the app.<\/p>\n See Apodaca\u2019s video below:<\/p>\nWhy companies are looking and learning<\/h1>\n