{"id":28284,"date":"2020-12-07T08:45:49","date_gmt":"2020-12-07T08:45:49","guid":{"rendered":"https:\/\/www.ceo-na.com\/?p=28284"},"modified":"2020-12-07T15:32:44","modified_gmt":"2020-12-07T15:32:44","slug":"the-pandemic-is-no-match-for-holiday-sales","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/the-pandemic-is-no-match-for-holiday-sales\/","title":{"rendered":"The pandemic is no match for holiday sales"},"content":{"rendered":"

Retailers could end up having a strong finish to 2020, despite the challenges dealt them by the COVID-19 pandemic,\u00a0says a recent\u00a0US National Retail Federation forecast.<\/span><\/p>\n

<\/p>\n

The US National Retail Federation said Monday it expects holiday sales during November and December<\/span>\u00a0<\/b>to rise between 3.6% and 5.2% year over year, amounting to between $755.3 billion and $766.7 billion.<\/span><\/p>\n

Last year, holiday sales rose 4% to $729.1 billion while holiday sales on average have increased 3.5% for the past five years.<\/span><\/p>\n

Online and other non-store sales are forecast to jump 20% to 30%, amounting to between $202.5 billion and $218.4 billion, compared with $168.7 billion in 2019, according to NRF.<\/span><\/p>\n

\u201cThe outlook for the holiday season is very bright,\u201d NRF President and CEO Matt Shay said during a call with members of the media. \u201cWe\u2019ve seen consumers are very engaged [and] looking for opportunities to celebrate.\u201d<\/span><\/p>\n

The sales forecast excludes automobile dealers, gasoline stations and restaurants.<\/span><\/p>\n

The forecast from the retail industry\u2019s leading trade group, which normally releases its expectations in early October, was delayed by uncertainly surrounding the coronavirus crisis.<\/span><\/p>\n

It\u2019s not all good news. The possibility exists that sales could be hurt by an ongoing spike in infections and deaths. Unemployment remains high, and some states have once again begun to close restaurants and implement other restrictions that could result in further furloughs or layoffs.<\/span><\/p>\n

Hope surrounding the distribution of an effective COVID-19 vaccine has suddenly sparked more optimism, however.<\/span><\/p>\n

Ahead of NRF\u2019s forecast, shares in companies such as Gap, Express, Nordstrom, Macy\u2019s, and the mall owner Simon Property Group were on the rise. The release of the forecast fueled a further rally.\u00a0<\/span><\/p>\n

Investors are hoping consumers will soon be more comfortable retuning to malls and spending more money on apparel and accessories.<\/span><\/p>\n

Macy\u2019s CEO Jeff Gennette said last week that the chain is planning for a gradual improvement in its business in the latter half of 2021 based on the impact of a vaccine. Nevertheless, he said, the retailer also has another scenario \u201cthat would suggest that we don\u2019t have the vaccination that\u2019s scalable.\u201d<\/span><\/p>\n

With Black Friday just four days away,\u00a0surveys show Americans remain anxious about going to stores to shop. More than ever are planning to buy online while a survey from NRF earlier this month found\u00a0<\/span>42% of consumers had started their holiday shopping earlier this year than they normally do<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Retailers could end up having a strong finish to 2020, […]<\/p>\n","protected":false},"author":21,"featured_media":28285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,53],"tags":[99,1385,621,4277,1646,1489,1579],"class_list":["post-28284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-opinion","tag-ceo","tag-ceo-northam","tag-christmas","tag-holiday-sales","tag-new-year","tag-retailers","tag-shopping"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/28284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=28284"}],"version-history":[{"count":2,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/28284\/revisions"}],"predecessor-version":[{"id":28287,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/28284\/revisions\/28287"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/28285"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=28284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=28284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=28284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}