{"id":28762,"date":"2021-02-02T09:59:33","date_gmt":"2021-02-02T09:59:33","guid":{"rendered":"https:\/\/www.ceo-na.com\/?p=28762"},"modified":"2021-02-02T16:29:15","modified_gmt":"2021-02-02T16:29:15","slug":"innovation-progress-and-possibility","status":"publish","type":"post","link":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/business\/industry\/innovation-progress-and-possibility\/","title":{"rendered":"Innovation, progress and possibility"},"content":{"rendered":"

Amid the reckoning in the brand world and as consumers move cautiously into 2021, Visual Capitalist listed the top 50 most valuable brands of last year.<\/p>\n

<\/p>\n

Text by<\/strong>\u00a0Katie Jones<\/a><\/span><\/p>\n

For many brands, it has been a devastating year to say the least.<\/p>\n

Over\u00a0half\u00a0of the most valuable global brands have experienced a decline in brand value, a measure that takes financial projections, brand roles in purchase decisions, and strengths against competitors into consideration. But where some have faltered, others have asserted their dominance and stepped up for their customers like never before.<\/p>\n

The visualization below showcases the top 50 most valuable global brands from a study conducted by\u00a0Interbrand<\/a>, which calculates brand value across hundreds of companies.<\/p>\n

The heavy hitters<\/h2>\n

With an eye-watering brand value of\u00a0$323 billion<\/strong>, Apple is the most valuable global brand in the world, followed closely by Amazon in second place, and Microsoft in third. Average growth in brand value across all three of these\u00a0tech brands<\/a>\u00a0in 2020 was roughly 50%.<\/p>\n

In particular, Microsoft\u2014who overtook Google in this year\u2019s ranking\u2014has increased its brand value by\u00a0$100 billion<\/strong>\u00a0in just one decade. The tech giant has reinvented itself over the years by focusing not just on how its products impact consumers\u2019 lives, but instead on how they impact the planet. The company is promising to become\u00a0carbon negative<\/a>\u00a0by 2030.<\/p>\n

However, other brands that sit at the top of the global brands list have not had the same recent success. Coca-Cola for example sits in sixth place, but has seen a decline in brand value of over\u00a0$13 billion<\/strong>\u00a0since 2010.<\/p>\n

The Great Brand Shift<\/h2>\n

As pharmaceutical companies begin distributing\u00a0vaccines<\/a>\u00a0across the globe, consumer optimism is starting to build again. However, the future of brands remains uncertain.<\/p>\n

Only\u00a041 out of 100<\/strong>\u00a0most valuable global brands remain in the ranking today from the study conducted in 2000. With almost 60 hugely influential brands falling out of favor in the last two decades, there are several ways in which today\u2019s brands can build economic resilience and thrive in an anxious world:<\/p>\n

    \n
  1. Leadership:<\/strong>\u00a0The degree to which a brand has a clear purpose that is executed seamlessly across the entire organization.<\/li>\n
  2. Engagement:<\/strong>\u00a0Creating meaningful and collaborative relationships with consumers based on the brand\u2019s unique story and reason for being.<\/li>\n
  3. Relevance:<\/strong>\u00a0Being omnipresent for customers and delivering on their expectations by going beyond selling products or services.<\/li>\n<\/ol>\n

    Although the impacts of 2020 will be felt for years to come, brands that stay ahead of consumers\u2019 changing expectations will be in a better position to weather the storm.<\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Amid the reckoning in the brand world and as consumers […]<\/p>\n","protected":false},"author":8,"featured_media":28764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,1337],"tags":[1117,99,1385,4394,14,733,4395,4129],"class_list":["post-28762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-primezone","tag-brands","tag-ceo","tag-ceo-northam","tag-global-brands","tag-innovation","tag-marketing","tag-progress","tag-visual-capitalist"],"_links":{"self":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/28762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/comments?post=28762"}],"version-history":[{"count":1,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/28762\/revisions"}],"predecessor-version":[{"id":28765,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/posts\/28762\/revisions\/28765"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media\/28764"}],"wp:attachment":[{"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/media?parent=28762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/categories?post=28762"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/servidor-mxigen1.com\/ceona-antiguo\/wp-json\/wp\/v2\/tags?post=28762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}